Why New Shoes?
Through Warm Soles, Operation Warm is expanding our mission to include shoes inspire that confidence and encourage outdoor play . Shoes are one of the most expensive items that families have to purchase for their children. The gift of brand-new shoes in their ﬁt and preference empowers children in need by sparking conﬁdence and self-pride.
Last year, our beneficiary partners and survey data told us that in addition to coats, shoes were an essential need for the children we serve. We responded with a pilot program that offered shoes in a variety of colors and sizes. The responses from teachers, parents, and the kids has been resoundingly positive.
#morethanacoat means more than physical warmth, but also emotional warmth, the conﬁdence to socialize and succeed, and hope of a brighter future. We’re proud to say that over the last 22 years, our coat has become a bridge between our partners to families in need to access critical resources. We see shoes as the next step in our journey.