As we step into the vibrant embrace of spring, let's take a moment to bask in the remarkable achievements we've accomplished this winter alongside Subaru. It's a time of celebration, a time to revel in the extraordinary impact we've made together.
This partnership showcased what can be achieved when organizations unite with a common purpose: to provide warmth, comfort, and hope to children experiencing homelessness and other urgent need situations. 627 Subaru Retailers stepped up to drive change in their local communities across 49 states and, together, provided over 150,000 brand-new coats, shoes, and socks!
A First Year Partnership Making a Timeless Impact
The need for proper-fitting coats, shoes, and socks is tremendous. In 2024, over 96% of the Subaru Loves to Help program beneficiaries said these items were among their top 10 most requested items.
By offering brand-new essential clothing items and letting children pick their favorite colors and personalize them with their names, they get to choose something that's truly theirs, often for the first time ever. Subaru Retailers worked closely with local beneficiary organizations, to connect, support, and tailor their efforts & gifts to the unique needs of each community.
This hands-on approach across the nation was more than a distribution; it was about connecting, understanding, and genuinely engaging within their communities. The outcome was profound. Of organizations served, 94% said the gift eased financial burden for the child’s caregiver and 90% said it provided a positive community interaction. And, the impact extended beyond the recipients of the gifts.
“It was an incredible experience seeing how happy the children were to receive the coats! Their gratitude warmed our hearts and really helped us understand the difference the coats made in the lives of the families receiving them!” - 2024 Subaru Loves to Help Program Retailer
Compassion beyond numbers
As we look back on the Subaru Loves to Help 2024 program, true success lies not only in the numbers but in the stories of community, kindness, and support it fostered.
“The impact of an entire family receiving NEW and stylish coats brought a smile to many faces of the families we assist...Many often comment on how receiving a basic item, makes them feel that someone out there cares about what they are going through. Particularly for [those we serve], they have a loss of stable housing and an act of kindness like the Subaru and Operation Warm [program] provide hope and show compassion to those struggling.”
- 2024 Subaru Loves to Help Beneficiary
We’re inspired by the transformative impact achieved through our collaboration with Subaru, the unwavering commitment of their Retailers, and the invaluable support of community organizations nationwide.
To those who have supported or participated in the Subaru Loves to Help 2024 program with Operation Warm: your contributions have woven a tapestry of warmth that extends far beyond the physical. You have shown that together, we can make a significant difference—one child, one coat, one pair of shoes or socks, and one community at a time.
