IGS Energy + Operation Warm
For the third year in a row, IGS Energy and Operation Warm partnered in 2016 with their “Bundle Up” campaign. “Bundle Up” engaged IGS customers with an offer to donate a brand-new winter coat every time they subscribed for bundled energy services. Additionally, IGS provided employees a volunteer opportunity at a local school gifting coats in-person to every student enrolled. Employees were able to have a meaningful impact in the life of a child and be a positive contribution to the community.
3 Year Partnership
4,500 Coats Donated
40+ Employee Volunteers
IGS supports Operation Warm through…
Consumer-driven corporate donations
Social media promotions
Direct mail activation
Employee Volunteer event
“Operation Warm provides not just a coat, but what a NEW coat can represent - the ability to come to school on a really cold day, the access to breakfast and lunch, and the opportunity to stay focused on learning.”
“The partnership we have built with Operation Warm has exceeded our expectations. In addition to a wonderful message to our customers, we’ve received an overwhelmingly positive response from our employees. When those employees were able to participate in a coat donation event – to see the faces of the kids receiving the coats and hearing what it meant to those kids – it solidified their commitment to the partnership. ”
In Social Media
@ColsCitySchools on Twitter
Operation Warm in full-effect at Highland Elementary School. THANK YOU, IGS Energy for the warm coats, hats and gloves for all the students.
Partnership in Detail
Bundle Up this Winter Operation Warm & IGS Energy
Read how IGS Energy and Operation Warm’s partnership has developed over the last three years and how their “Bundle Up” cause marketing campaign became such a success in Columbus, OH.
Multi-Channel Campaign Strategy
The “Bundle Up” campaign utilized multiple digital strategies to drive consumer product enrollment, while providing new coats to children in need across the Columbus, OH area.