Why New Coats?
We believe a new winter coat can be #morethanacoat. We believe it can tell a child, “You’re worth it,” and help build self-esteem through pride in ownership.
We believe it can inspire happiness and warmth within a child, while also increasing peer acceptance both inside and outside of school.
Giving a New Coat Helps Improve:
Giving a child something brand new creates a sense of pride in ownership that fosters self-confidence in children who may feel insecure.
The #1 way to break the cycle of poverty is through education. New coats help children attend school more often on cold and rainy days.
It's hard to play outside, make snow angels, or build snowmen without a warm coat. All children should have a chance to keep active year-round.
Hear Our Stories
Hollister Co. & Operation Warm Team Up for “Buy One, Give One” Campaign
Hollister Co. and Operation Warm teamed up in December 2015 to create a “Buy a Coat, Give a Coat” campaign, along with an interactive Twitter campaign, to help fund 10,000 brand new coats for kids across the country.Read More
New York Community Schools
Kids in Need Throughout New York City Receive Brand New Coats
During the Fall of 2015, New York Community Schools partnered with Operation Warm to provide 13,000 brand new winter coats to children in need. This is what happened next.Watch Video
Chicago Housing Authority
Operation Warm Continues Partnership with Chicago Housing Authority
Chicago Housing Authority (CHA) partnered with Operation Warm for the 8th year in 2015 to deliver 10,000 new winter coats to over 5,000 CHA families.Watch Video