WhiteWave Foods Brands Promotion
BROOMFIELD, COLO. – From August 15, 2011 – January 15, 2012, when consumers buy specially marked bottles of Silk®, Horizon®, International Delight® and LAND O LAKES® products, and register the UPC code on those products at www.shareyourdelight.com, WhiteWave Foods will make a $.50 donation to one of two great causes – Toys for Tots or Coats for Kids. This is the first effort of its kind across their portfolio.
WhiteWave has committed to a guaranteed minimum donation of $25,000 per charity, and if enough consumers register their UPC codes, the donation has the potential to be as much as $100,000 per charity.
“At WhiteWave, we’ve always believed that drawing a connection between what we value and how we do business is essential to our success,” says Sara Mirelez, Vice President of Marketing for International Delight. “That’s why this holiday season we’re thrilled to partner with two organizations that help make children’s lives better.”
For 64 years Marines have fulfilled the holiday dreams of our nation’s neediest children through the Toys for Tots program. The toys and special gifts the children receive offer hope, recognition and a positive memory for a lifetime. The program reaches over 7 million children annually.
The Coats for Kids Foundation a service of Operation Warm believes every kid in need deserves a new winter coat of their very own. Since its inception, Coats for Kids and Operation Warm have delivered over 770,000 new winter coats to children in need and will reach its millionth child by the end of the 2011 coat distribution season.
About WhiteWave Foods
The mission of WhiteWave Foods is to be the Earth’s favorite food company, by creating nutritious, innovative, responsibly-produced foods that nurture people and the planet. WhiteWave brands include Horizon®, the leading national organic dairy brand; and Silk®, the national category leader in natural and organic plant-based beverages, including Silk® Soymilk, Silk® Pure Almond and Silk® Pure Coconut. WhiteWave also makes International Delight®, the nation’s leading provider of flavored, liquid non-dairy creamers and LAND O LAKES®* liquid dairy products, including America’s number one nationally branded Half & Half and Fat Free Half & Half.
Based in Colorado, WhiteWave is committed to sustainability, from encouraging the use of renewable energy to reducing waste, water use and greenhouse gas emissions at its farms, plants and offices. For more information, visit WhiteWave online at www.whitewavefoods.com, explore the WhiteWave blog at www.thegrazingmind.com, or follow WhiteWave on Facebook and Twitter.
*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license
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