The Perks of Being a Hero? You Get to Pull a Big Red Fire Truck


How do you normally spend you Saturday? Some real life heroes and weekend warriors got the chance to show their strength of character, while displaying the power of their muscles. The Hero’s Haul Fire Truck pull gives participants the opportunity to go up against real life heroes to prove that they have what it takes to pull a real, official firetruck. These events are the ultimate competition, combining speed, strength and teamwork.

Ultimate Competition

Teams of ten males and females competed this fall against one another in timed events to pull full-sized fire trucks a grueling 75 feet. While firefighters were on hand to provide the competition and the motivation, registration was open to all who were up for the challenge!

Even if pulling a firetruck with nine of your closest friends, colleagues or gym buddies weren’t enough, there are additional benefits to participating in a Hero’s Haul Fire Truck pull event. Yeah, there are the bragging rights, but proceeds benefit the Firefighters for Operation Warm program, which provides brand new, American-made winter coats to children in need in your community.

So far, events have taken place in Milwaukee and Minneapolis.

Brewing Up Success

The Milwaukee event was hosted by the Milwaukee Brewing Company.  Many others helped make the experience fun and enjoyable.  Tenuta’s Italian Restaurant, Nightmare’s Catering and Fixture Pizza provided yummy eats.  Kids got to have fun too.  They got a chance to pull the truck with a little help from the Milwaukee Firefighters and while they were for their chance were kept busy with fun activities, fire safety exhibits and face painting provided by Walker’s Point Tattoo. 

John Litchford, Deputy Chief of the Milwaukee Fire Department summed up the day, “The truck pull was a great experience. The event inspired competition, esprit de corps, and awareness to the needs of a great cause, which will be providing the children of Milwaukee the gift of warmth! The partnership and support with Operation Warn and Milwaukee Brewing was of the highest caliber and their skills were key to the success of the event.”

Energetic Teams

Two weeks later, the Twin Cities Firefighters for Operation warm hosted a truck pull sponsored by The Wild, 811, iHeart Media, HIWAY Federal Credit Union and SFM Mutual Insurance Company.  All participants enjoyed a fun day with music provided by The Midway Chamber All Starts and The Sound Exchange and draft beer from Fulton Brewery. 

Rebecca Virden from Centerpoint Energy stated that the event “gave our fit and strong employees an opportunity to demonstrate their health and fitness.  We were extremely proud to take second place out of all the teams in the competition behind the Minneapolis Fire Department.  The event was also family friendly and allowed our employees to bring along their kids for the kids pull. Our employees are proud to live, work and volunteer in the communities that the company serves every day and Hero’s Haul provided us one more way to give back to the community with a fund experience that provided a lot of fun, safe activities that we can share and enjoy together.”

What’s Next 

Additional events will be held this spring and summer in Pittsburgh and Wilmington.  Milwaukee has already set their date for next fall for September 30, 2017.  Local firefighters are encouraged to contact Operation Warm for information and support about bringing this powerful event to their community to raise awareness and funds for local children in need. Learn more at


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