Press Release – Hollister Co. Partners with Operation Warm to Deliver 500 Brand-New Winter Coats to D.C. Children in Need


Hollister Co. Continues Partnership with Operation Warm Coats for Kids Foundation

Washington, D.C. – More than one in four children in Washington D.C. live in families with incomes below the federal poverty line. Necessities like warm winter clothing can be hard to come by when food, shelter, heat and medicine take priority.

On Friday, November 17, Hollister Co. will deliver 500 brand-new winter coats to children in need at Marie Reed Elementary School in Washington, D.C. through its partnership with Operation Warm, a national nonprofit dedicated to providing new winter coats to children in need. Hollister Co. will be hosting a total of six school-wide coat giving events across the country with Operation Warm this year, giving out a total of 3,000 coats in-person by Hollister employee volunteers.

Operation Warm believes providing a brand new winter coat to a child in need can be ‘more than a coat.’  Children living in poverty are accustomed to receiving second-hand clothing.  By providing a new coat, especially around the holidays, a child is not only provided with warmth, but also a boost in joy and self-esteem.

Since 2015, Hollister Co. has partnered with Operation Warm to provide children in need with brand new winter coats through coat giving events supported by  company initiatives such as ‘Round Up at the Register’ and ‘Buy a Coat, Give a Coat.’

“This event wouldn’t be possible without Hollister and their team of dedicated employee volunteers,” Kirsten Bradley, Operation Warm’s Associate Director of Partnerships, says. “This is our third year partnering together, not just in Washington D.C., but across the country. And to have them not only fund the program, but allow their employees to gift the coats to the children in-person, it really exemplifies their community support.”

“We are so humbled by the opportunity to provide a free coat for each of our 429 students at Marie Reed Elementary School through the generosity of Hollister and Operation Warm,” Katie Lundgren, Principal at Marie Reed Elementary School, says. “Every year we have families who struggle to keep their kids warm during the winter months, but not this year.  Thank you for partnering with us and our families!”

Hollister Co. employee volunteers will visit Marie Reed Elementary School to personally fit each child with a new winter coat in their favorite color and help them write their name in the interior tag which reads, “Made Just for You.” 

Media is welcome to attend.

Marie Reed Elementary School

2201 18th St NW, Washington, DC 20009

Friday, Nov. 17, 2017 – 8am – 12pm

About Operation Warm

Since 1998, Operation Warm has inspired hope and empowered communities by manufacturing and distributing high-quality, new winter coats to over 2 million children in need throughout the US. The nonprofit works with organizations at a community-level, assisting local advocates to help children receive coats in their own backyard. Operation Warm’s vision is that every child wearing a new winter coat is warm, feels valued, and is empowered to get to school and gain an education. To learn more or start your own community coat program, visit

About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE:ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its more than 540 retail locations.

At Hollister, the team believes in unleashing endless possibilities. The brand partners with organizations to empower youth and teens to create an inclusive community where anything and everything can happen. 


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