Nordstrom and Operation Warm Bring Warmth to Children in NYC


More than one in five children in Brooklyn live in families with incomes below the federal poverty line. Necessities like warm winter clothing can be hard to provide when food, housing, heat, and healthcare take priority.

Nordstrom teamed up with Operation Warm, to spread warmth, confidence and hope to children in New York City. On November 19, 2018, Nordstrom provided brand new coats to every child at Brighter Choice Community School in Brooklyn. Operation Warm identifies children by qualification for the federal Free and Reduced Meal (FARM) Program. 82% of Brighter Choice Community School students live in need.

Additionally, Nordstrom provided funding to give 1,000 coats to children living in transitional housing across New York City. More than 114,000 children were identified as homeless in the 2017-2018 school year. This effort is a way for Nordstrom and Operation Warm to do their part in helping these children through the winter.

“At Nordstrom, we feel strongly that we prioritize giving back to the communities we serve,” says Chris Wanlass, Nordstrom VP/GM, NYC. “Operation Warm provides such an essential service to children and families across New York City, and we’re proud to have been able to support their work. Being able to deliver the coats in person to the children was a rewarding and memorable experience for all of our employees.”

“We have both seen time and again that giving brand new coats to children not only provides warmth, but also boosts their self-esteem, school attendance and the opportunity to play outside. Nordstrom’s passion and dedication to our shared mission will help drive us toward reaching our 3 millionth child,” explains Dick Sanford, Operation Warm founder and CEO.

Interested in aligning your organization with Operation Warm’s mission to provide warmth, confidence and hope to children in need?  Learn more about our corporate partnership opportunities.

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