Milwaukee Fire Fighters Bring the Heat to Fight the Cold


Milwaukee Fire Fighters are going above and beyond the call of duty to “Warm Up Winter” for local children each year.

These fire fighters are doing more than fighting fires. Through their Operation Warm coat program, they provide another important service to their community.

Since 2012, Milwaukee Fire Fighters have provided more than 22,000 brand new winter coats to local children through their partnership with Operation Warm.

“At Operation Warm, we know our programs provide more than a coat, and the Milwaukee Fire Fighters exemplify this,” says Laura Wisneski, Associate Director of Community Programs for Operation Warm.

Through the Warm Up Winter program, the fire fighters reinforce a tight bond with the neighborhoods they serve. “Not only have Milwaukee Fire Fighters raised awareness for childhood poverty, but they have also garnered an unbelievable amount of support from the community,” she says. “By hand-delivering the coats, these fire fighters are telling Milwaukee area children, their families and the entire community that someone really cares,” Laura says.

Milwaukee Firefighters for Operation Warm

In order to meet their goals, the Milwaukee Fire Fighters practice creative fundraising throughout the year. Milwaukee Hero’s Haul – Fire Truck Pull is an annual fun-filled event where teams compete by pulling a full-sized fire truck 75 feet with their bare hands. All of the proceeds from the event go directly to purchase brand new coats.Milwaukee Fire Fighters also take to the streets in their annual boot drive, which continues to raise more money each year. “It is a true testament to the generosity of the entire Milwaukee community,” Laura says.

“Fire fighters have worked extremely hard to make sure that they are providing new coats to as many children as they possibly can each year,” Laura says.

From everyone at Operation Warm, thank you Milwaukee Fire Fighters and all of their wonderful partners: MKE Brewing Co., Merriment Social, Traction Factory, Great Lakes Distillery, Walmart, Anchor Moving Systems and Landmark Credit Union.

Learn more about our Operation Warm Fire Fighters Program, or contact Laura directly to chat about doing your own community coat program.


Join hundreds of fire departments across the country to give brand new coats to children in the communities you protect.

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