Hollister Co. Partners with Nonprofit Operation Warm to Provide Brand New Coats to Entire Charlotte Area School


Hollister Co. Associates give schoolchildren winter coats made just for them

Charlotte, NC. Hollister Co., the retail brand of the global teen consumer, is partnering with Operation Warm, a national nonprofit dedicated to providing brand new winter coats to children in need, to help alleviate the financial burden of a brand new coat for hundreds of families in Charlotte. Since 2015, Hollister Co. has partnered with Operation Warm to provide children in need with brand new winter coats through coat giving events supported by company initiatives such as ‘Round Up at the Register’ and ‘Buy a Coat, Give a Coat.’

Across the Charlotte-Mecklenburg School District, 64% of students receive free or reduced meals. Many of these children are forced to walk to school, even on cold days.  Unfortunately, necessities like warm winter clothing can be hard to come by when food, housing, heat and healthcare needs take priority.

On Tuesday, Dec. 18 Hollister Co. will provide brand new coats to the entire student body at Allenbrook Elementary School in Charlotte through its partnership with Operation Warm. Operation Warm identifies children by qualification for the federal Free and Reduced Meal (FARM) Program. Allenbrook Elementary School has 90% of its students living in need.

“This event wouldn’t be possible without Hollister and their team of dedicated employee volunteers,” explains Kirsten Bradley, Operation Warm’s Associate Director of Partnerships. “To have them not only fund the program, but allow their employees to gift the coats to the children in-person, it really exemplifies their community support.”

“These Operation Warm events are some of our associates’ favorite day of the year,” says Mackenzie Gusweiler, Hollister Co.’s Corporate Communications Manager. “They are so fortunate to give back to students in need and it’s definitely been a life changing experience and that’s why we have volunteers come back time after time.”

Hollister Co. employee volunteers will visit Allenbrook Elementary School to personally fit each child with a brand new winter coat in their favorite color and help them write their name in the interior tag which reads, “Made Just for You.”

Media is welcome to attend.

Allenbrook Elementary School

1430 Allenbrook Drive, Charlotte, NC 28208

Tuesday, Dec. 18, 2018 – 9:00am – 11:00am 

About Operation Warm

Operation Warm is a national nonprofit that creates brand new, high-quality coats for children in need. Every child, regardless of their economic situation, deserves a brand new coat. We partner with compassionate individuals and organizations across North America to give a gift of warmth, confidence and hope to millions of children in need. Operation Warm believes a brand new coat is more than a coat, promoting self-esteem, school attendance and outdoor play.

To learn more about Operation Warm, visit OperationWarm.org.

About Hollister Co.

The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE:ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its more than 540 retail locations.

At Hollister, the team believes in unleashing endless possibilities. The brand partners with organizations to empower youth and teens to create an inclusive community where anything and everything can happen.

www.operationwarm.org           www.hollisterco.com


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