Hollister Co. Continues Partnership with Operation Warm, Helps Keep Kids Warm


It’s a relationship that makes sense.

Hollister Co., which is owned by American retailer Abercrombie & Fitch, is a retail brand of the global teen consumer that celebrates a carefree, easy-going lifestyle. At Hollister, the team believes in endless possibilities, which is why they partner with organizations to empower youth and teens to create an inclusive community where anything can happen.

One of the many organizations Hollister partners with is Operation Warm, a national nonprofit focused on providing brand new coats to kids in need. Operation Warm believes providing a brand new winter coat to a child in need can be ‘more than a coat.’  Children living in poverty are accustomed to receiving second-hand clothing.  By providing a new coat, especially around the holidays, you not only provide a child warmth, but a boost in joy and self-esteem.

Since 2015, Hollister and Operation Warm have given the gift of warmth and joy to more than 50,000 children across the U.S. through various fundraising efforts.

One of those efforts included ‘Buy a Coat, Give a Coat,’ a campaign in which a brand new Operation Warm coat was given to a child in need for every coat sold in stores and online through Hollister, up to 8,000 coats.  Additionally, Hollister offered opportunities to support the coat giving cause on Twitter. For each campaign-related retweet, Hollister and Operation Warm donated a new coat, up to an additional 2,000, to children in need. Hollister topped off their efforts with an employee volunteer event, allowing Hollister employees to go out in their communities and personally fit each child in need with a brand new winter coat.

In 2016, Hollister added to their fundraising efforts, ultimately contributing seven times their total donation in 2015. Hollister and Operation Warm’s 2016 collaborative cause marketing campaign was titled “Let’s Give Back Together” and was one of four finalists recognized for the Social Services Halo Award. The Halo Awards are the highest honor for companies and nonprofits that collaborate to make a positive impact.

These fundraising efforts included the ‘Round Up at the Register’ campaign, ‘Snap to Donate,’ as well as the ‘Buy a Coat, Give a Coat,’ campaign, five employee volunteer events and two event sponsorships.

Hollister’s ‘Round Up at the Register’ campaign allowed shoppers to round up their total purchase to the nearest dollar, donating the difference to the coat giving events. Hollister’s ‘Snap to Donate’ campaign donated $1 to Operation Warm for each use of the Hollister + Operation Warm Snapchat Geofilter, up to $10,000.

In 2017, Hollister continued its partnership with Operation Warm. This year the company has participated in ‘Round-Up at the Register,’ six employee volunteer events in New York City, Seattle, Washington DC, Denver, Columbus and Boston, as well as two event sponsorships with the Chicago Housing Authority and Operation Brotherly Love.

“The partnership we have built with Operation Warm has not only provided an amazing opportunity for our customers to give back, but for our own associates as well,” Mackenzie Bruce, Manager of Corporate Communications at Abercrombie & Fitch, says. “The donation events are incredible to be a part of and it is heartwarming to see the smiles on the kids’ faces as they received their new, colorful coats.”

To learn more about about the partnership between Hollister and Operation Warm, visit www.operationwarm.org/our-partners/corporate-partners/hollister-operation-warm.

Interested in providing brand new coats for kids in your community? We would love for you to join us as an Operation Warm Community Partner!

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