Partnership with Denver Housing Authority to Give Warmth to Children

WhiteWave Foods Employees and
Cherry Creek Rotarians

Distribute New “Operation Warm” Winter
Coats to Children Living in
Denver Housing Authority Developments

September 25, 2013 (Denver CO)  Thanks to generous monetary and volunteer support, employees from WhiteWave Foods in Broomfield and the Rotary Club of Denver Cherry Creek will be giving the gift of warmth to local children living in need.  Both organizations are sponsors of “Operation Warm”, a collaboration between the Housing Authority of the City and County of Denver (DHA) and Operation Warm, a nationally active charity focused on providing new winter coats to children in need.  On Saturday September 28, 2013, Operation Warm will provide new winter coats to 1,800 children who live in DHA developments.

The Denver Cherry Creek Rotary Club has supported local and international service projects for 25 years.  “A winter coat is an essential item for Colorado winters,” said club President Rogene Howe.  “A new coat provides more than just warmth.  It provides the added benefit of increasing self-esteem.  Who doesn’t like getting new things?  In addition, the kids will be warm going to school where they not only receive an education, but also free meals.”

WhiteWave Foods supports Operation Warm through its International Delight brand’s “Share your Delight” cause-marketing campaign.  Consumers who purchase specially marked packages of International Delight can visit www.shareyourdelight.com and register the bottles’ UPC codes.  WhiteWave makes a donation to Operation Warm’s Coats for Kids Foundation for each UPC registered.  A portion of these funds support the DHA coat distribution and WhiteWave employees volunteer to help pass out coats at the September 28event.

Distribution events will be held at three DHA properties.  Children receiving coats come from families living throughout DHA public housing developments including households living in DHA dispersed properties.  The average household income for DHA families is $11,200 per year.  (Note: participating families must be DHA residents and coat vouchers issued by the DHA are required for families to receive coats).

“The Denver Housing Authority is dedicated to building sustainable communities and lives”, said Renee Nicholsi, Program Manager with the Denver Housing Authority.  “We are excited about this new partnership with Operation Warm which will make a real difference in the lives of so many of our families.  We are so thankful for the financial and in-kind support from WhiteWave Foods and our local Rotarians, without which so many children would be left out in the cold.”

The program is a joint partnership of the Denver Housing Authority and Operation Warm, Inc., a non-profit charitable organization dedicated to distributing high quality, new winter coats to children living in need.  In just over ten years, Operation Warm has distributed more than 1.2 million new winter coats to children in need throughout the US.

About Operation Warm:

Operation Warm provides new winter coats to children in need through strategic and community partnerships with a wide variety of donors and community organizations around the country. Their vision is that every child wearing a new winter coat will be healthy, will be able to attend school regularly and will develop strong self-esteem. Since its founding in 1998 as a Rotary Club project in Kennett Square PA, Operation Warm has served 1.2 millionth children, making them one of the largest donors of new coats in the country.  Learn more at www.operationwarm.org

About Denver Housing Authority

DHA was established in 1938 as a quasi-municipal corporation with an annual budget of $160 million. DHA is one of Denver’s largest subsidized landlords, serving 26,000 very low, low and middle income residents and middle income residents and managing over 11,000 units located throughout the city.  DHA has transformed public housing in Denver creating vibrant, revitalized, sustainable, transit oriented, and mixed-income community of choice.  Learn more at www.denverhousing.org.

About The Rotary Club of Denver Cherry Creek Rotary Club:

The Denver Cherry Creek Rotary Club was founded in 1988 and meets every Tuesday at the Inn at Cherry Creek (233 Clayton Lane) at 7:00am.  Guests are welcome to come, listen to an interesting speaker, enjoy a complimentary breakfast, have fun and learn about Rotary and our local and international service projects.  Membership is open to service oriented individuals and professionals in the Denver area.  To learn more about the club visit www.cherrycreekrotary.org.

About WhiteWave Foods

The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded Plant-based Foods and Beverages, Coffee Creamers and Beverages, and Premium Dairy products throughout North America and Europe. The Company is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly produced products. The Company’s widely-recognized, leading brands distributed in North America include Silk® Plant-based Foods and Beverages, InternationalDelight® and LAND O LAKES® Coffee Creamers and Beverages, and Horizon Organic Premium Dairy products. Its popular European brands of Plant-based Foods and Beverages include Alpro® and Provamel®.

*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.

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