Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
Twin Cities Firefighters Fundraise for Coats for Kids with Fulton Brewery
By Lauren Holloway, Public Relations/Media Coordinator at Operation Warm Since 2013, Minneapolis Firefighters, IAFF Local 82 and St. Paul Firefighters, IAFF Local 21 have held fundraising events to help raise…Read More
Hope House Gives Back, Distributes Coats to Kids in Maine
By Lauren Holloway, Public Relations/Media Coordinator at Operation Warm One out of three children in Lewiston, Maine live in poverty, struggling to find basic necessities like food, water, shelter and clothing….Read More