Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
2017 Coat Giving Event Highlights – FedEx and Operation Warm
Throughout November and December, FedEx teamed up with Operation Warm to provide nearly 5,000 winter coats to children in need at ten events across the country, expanding on an 11…Read More
Operation Warm Launches National Volunteer Initiative, Strengthens Efforts to Combat Childhood Poverty
Operation Warm Continues Supporting Low-Income Kids with Help from Community Chadds Ford, PA – Since 1998, Operation Warm, a national nonprofit dedicated to providing brand new winter coats to children…Read More