Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
Why Low-Income Children Desperately Need to Get Outside
Outdoor play in the winter offers so many benefits for the health and development of children, and this is even more so for low income children, who desperately need to…Read More
Tennessee Students Receive New Coats Thanks to FedEx Cares
Christmas came early for many students at LaRose Elementary School thanks to FedEx Cares. On December 14th, each student received a brand new coat through the annual FedEx Cares coat…Read More