Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
Shivering with Cold, the Little Girl’s Face Said It All
She arrived at school shivering. Despite the freezing temperatures of a Pennsylvania winter, this six-year-old didn’t have a coat to protect her from the cold. Andrea Fink, the child’s kindergarten teacher…Read More
Operation Warm Partners with Chicago Housing Authority for its 9th Annual Service Fair
Now in it’s 9th year, the Chicago Housing Authority partnered once again with Operation Warm to provide 10,000 new winter coats to children in need throughout Chicago. Participants also received flu…Read More