Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
Press Release – Hollister Co. Partners with Operation Warm to Deliver 500 Brand-New Winter Coats to D.C. Children in Need
Hollister Co. Continues Partnership with Operation Warm Coats for Kids Foundation Washington, D.C. – More than one in four children in Washington D.C. live in families with incomes below the federal…Read More
Syracuse Fire Fighters Making Lasting Community Impact for Children in Need
For more than five years, Operation Warm has received unparalleled support from the International Association of Fire Fighters (IAFF) teams from across the country, bringing more than 250,000 winter coats to…Read More