Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
Fundraising Best Practices: How to Communicate with Your Donors
Fundraising best practices are evolving. Organizations are recognizing the need to make some changes that allow them to communicate effectively with their donors, keep their supporters year after year, and…Read More