Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
Operation Warm Aims to Provide 36,000 Brand New Coats to Philadelphia Kids in Need this Fall
With temperatures soaring high into the 90’s for most of the summer in Philadelphia, it can be tough to remember how unbearably cold last winter was. But according to U.S….Read More