Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
A Heartwarming Story of a School Nurse, a Little Girl and Two Coats
It is a privilege to work at Operation Warm, where we get to see heartwarming stories first hand, often while they unfold in front of us. Some heartwarming stories just…Read More
Pistons Forward, Jon Leuer, Gives Warmth, Confidence and Hope to Homeless Children in Detroit
To tip off the Detroit Pistons 2018 Season of Giving, the Pistons hosted a Thanksgiving dinner for Detroit residents at four local shelters. The celebration included a warm Thanksgiving meal,…Read More