Auto Dealers CARing for Kids Foundation Kicks-Off Driving Away the Cold Month

E. Norriton, Pa., August 2009 – The Auto Dealers CARing for Kids Foundation, along with approximately 116 of its dealer members, will host its second annual Driving Away the Cold month this September. The program was developed to help the thousands of less fortunate children who are living in the Greater Philadelphia area without daily essentials like a warm winter coat.  Driving Away the Cold is a signature program of the Foundation and Operation Warm, an organization that provides coats to underprivileged children throughout Pennsylvania, as well as nationwide.

‘Last year, we first learned about Operation Warm and what it was doing in Pennsylvania, we knew we wanted to get involved and Driving Away the Cold was a huge success,’ said Kevin Mazzucola, executive director of the Foundation and Automobile Dealers Association of Greater Philadelphia.  ‘We donated 10,000 coats on behalf of the entire Foundation again this year and promoted the sub-program to our dealers for their support because they wanted to continue the giving on a grassroots level, in spite of the current challenges in the retail auto industry.’

The participating dealers of Driving Away the Cold month will proudly donate an additional brand new winter coat to an underprivileged child when a vehicle is sold at their dealership in September.  These new winter coats will be distributed through Operation Warm and different beneficiaries throughout the Greater Philadelphia region.

‘A new winter coat truly warms the hearts of the individuals who receive it,’ said Kim Fremont Fortunato, president of Operation Warm.  ‘For many, this new winter coat will be the first item of new clothing ever given to them.  And, we strongly believe that the new coats will help to prevent the social isolation these kids feel about themselves and their unsolicited poverty.’

The auto dealers registered to participate in Driving Away the Cold month are located throughout the five-county region of Philadelphia.  For a list of participating dealers, please visit www.caringforkids.com.   To date, the Foundation and its dealer members have provided coats for more than 28,000 of the Delaware Valley’s neediest children.

About the Auto Dealers CARing for Kids Foundation
The Auto Dealers CARing for Kids Foundation is the philanthropic arm of the Automobile Dealers Association of Greater Philadelphia.  Established in 2003, the Foundation, a 501 (c) (3) public charity, annually contributes funding and resources to worthwhile child-related programs and causes throughout the Greater Philadelphia five-county region.  Its mission is to enhance and enrich the lives of children and youth in the communities in which its dealer members work and live, providing access to and supporting excellence in the institutions and programs that serve them.  For more information, please visit www.caringforkids.com.



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