5 Things Millennials Love About Rotary Clubs
Rotary Clubs make communities stronger and more engaged. Community service clubs, such as Rotary could be called the backbone of life in America. Over their long history, they have contributed so much to making life better for so many. Did you know, for example, that one recent study done by sociologists found that community organizations influence lower crime rates.
The Rotary Membership Problem
Michael Brand, a nonprofit leader and philanthropist writes about the issue of declining membership. He references research published in Bowling Alone: The Collapse and Revival of American Community. “Robert Putnam documented that attending club meetings, such as those held by Rotary and Kiwanis groups, has declined by 58 percent in the period 1975-2000. This trend continued and even accelerated in the 21st century.”
Tapping in to the Millennial Generation
To increase Rotary Club membership, Rotarians need to be welcoming to the largest generation of living adults, the Millennials. Fortunately, Rotary Clubs are already doing so many things that Millennials find attractive and exciting. By emphasizing these inherently Rotarian practices and ideals, clubs can appeal to more new members.
Infographic: 5 Things Millennials Love About Rotary Clubs
The following infographic is free for you to share with your Rotary members. It outlines the five things that Millennials are sure to love about your Rotary Club. You can copy the image directly, or download the 5 Things Millennials Love About Rotary Clubs infographic
When you leverage the things that potential members care about the most, those potential members are more likely to invest in being loyal, engaged lifelong Rotarians.
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