5 Steps to Writing a Great Fundraising Press Release for Your Rotary Club
One of the best ways to promote your Rotary club and raise awareness of your program is by writing a press release. It is a free way to get instant exposure and give you a new way to reach supporters.
What Can a Great Fundraising Press Release Do for My Rotary Club?
A press release is an official statement from your Rotary club that gives the best information to newspapers, magazines, television news programs and radio stations.
The more professional, newsworthy and well written a press release is, the more likely it will be to catch the attention of journalists and editors. They may decide to “run” the press release as is, or contact you to create a news story that will feature your fundraiser and your club.
News outlets are always looking for positive stories that are community-oriented. A Rotary club fundraising press release about a local program has a good chance of being publicized. The more publicity you can garner, the better it is for your fundraiser, and for the reputation of your Rotary club.
Where do I start?
In the next section, we will share a detailed example of a great press release. First, let’s go over the basic elements that should be included. You should have these five elements ready and available before you begin writing.
1. Include all the basics
Provide details about your fundraising campaign or event including the Who, What, When, Where and Why. If people can’t find you, they can’t support you.
2. Add some sizzle
Provide the details that set your fundraising campaign or event apart. What would make people want to get involved or attend? There are probably many events in your community, and you’ll be competing for people’s attention. Give them a compelling reason to attend your Rotary club’s event and support your Rotary club’s campaign.
3. Include at least one quote
Quotes give your release relevance and credibility. It’s important to get quotes from people involved in the campaign or event. Speak to your Rotary club president, or to one of the prior year’s beneficiaries, or to a member with a lively attitude. News outlets really appreciate quotes.
4. Briefly describe your Rotary club
Information about the organization is important to set the tone of the campaign or event. It’s important to provide basic information about your club at the beginning and an “About Me” at the end. The end section is called the boilerplate.
5. Make a clear “Call to Action”
Don’t forget to let everyone know exactly what you would like them to do. This is the call to action. Do you want the reader to attend the event, give a donation, or spread the word? Do you want news outlets to write a story about what you are doing?
Press Release Template
Here is press release template created by Lauren Holloway, Creative Media Coordinator at Operation Warm. The template is based on an actual press release that was very successful in getting the word out about our new Operation Warm Volunteer Opportunity.
- Organization’s logo
- Contact information for questions
- Opening paragraph or “Lead”
- Body text
- Call to action
Follow our 5 steps and get more recognition for the great work that your Rotary club is doing! If you have additional questions about how to write a fundraising press release for your Rotary club, the Operation Warm marketing team would be happy to help.
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