Our Mission

Operation Warm is #morethanacoat

We provide brand new winter coats to children in need, helping to improve self-confidence, peer acceptance, school attendance and overall wellness. For a child, a brand new winter coat can be #morethanacoat. Give to Operation Warm or start your own fundraiser to be part of the mission and make a difference to children in need.

Our Guiding Principles


We give brand new, well-designed winter coats — a daily essential for every child to help them stay warm, healthy, and able during the winter months.


Poverty impedes a child’s ability to learn; it can contribute to emotional, physical and behavioral problems. A new winter coat can help change this, leading to a boost in school attendance, access to the free and reduced lunch program, and the opportunity to play outdoors.


The gift of a brand new winter coat empowers children by sparking confidence and self-pride in a way that second-hand clothing cannot. Our supporters have the ability to transform a child’s life and clearly relay the message, “You’re worth it.”

What We Believe

A new winter coat can be more than a coat. We believe it can tell a child, “You’re worth it,” and that it can build self esteem. It can inspire pride and joy within a child, while also increasing peer acceptance.

A brand new winter coat goes beyond physical necessity. Our partners and supporters contribute to making this level of difference in the lives of millions of children since Operation Warm’s inception in 1998.

Give a Gift of Warmth

Every donation helps us provide high-quality, brand new winter coats to children in need across the United States.