Reaching Out with Radio
Operation Warm actively seeks out radio partners to help spread the word about bringing a gift of warmth – brand new, warm winter coats – to children in need in your area.
Partnering with Operation Warm creates a tangible difference in your community while boosting your public profile. It is likely that at the end of the campaign your listeners and advertisers will be more compelled than ever to support your station, and this meaningful program.
Ways to run the Broadcast Partner Program:
• Public Service Announcements: Your radio station runs PSA’s that help support Operation Warm’s mission. PSA’s can send listeners to your website or ours
• Advertising: Your radio station offers a discount on advertising packages to local businesses who sponsor coats from Operation Warm. You acknowledge the partnership on the air.
• Run your own coat program: Fundraise for coats and organize a coat giveaway event. Experience firsthand the power of providing a coat to a child.